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Spoiled Generation Y
Somehow over the years there has been a gradual shift in our expectations. We have changed our way of thinking as a culture. Today's "Gen Y," or "Generation Y," has the biggest sense of self-entitlement. Exorbitant spring break trips, cars as birthday gifts and expensive designer clothes have become the norm. Is this healthy for our nation and our future? Defining Generation Y According to www.businessweek.com, Generation Y consists of people, "born during a baby bulge...between 1979 and 1994" (full article seen HERE). Experts disagree on the exact years of Generation Y, but most are typically around this range. This means that people born in Gen Y are between 14 and 29 years old today. This also means that the parents of Generation Y are older, established in their jobs and either thinking of or entering into retirement. Since Generation Y's parents typically have significant incomes, there is a noticeable amount of "expendable" income available to Gen Y. It might come as a surprise to some, but there is a TV show that actually showcases the spoiled lives of Generation Y children. The show is called My Super Sweet 16 and it airs on MTV (website HERE). On the show, it isn't abnormal for parents to spend hundreds of thousands of dollars on their child's birthday parties. For other examples of shows that highlight the lives of spoiled Gen Y'ers, check out the links below: Laguna Beach The Hills Spring Break ‘08 One final example: "Designer" t-shirts are pretty popular amongst Generation Y people. A shirt with the design seen below, for example, sells for $100 at Billionaire Boys Club. Shipping not included! Don't believe me? Check out their website for yourself! Not all people from Generation Y are spoiled. As is the case with anything, we cannot simply label Generation Y as spoiled across the board. Simply because Generation Y seems to "have it all" doesn't mean that all people 14-29 years old have tons of stuff. I can say, however, that Generation Y in the United States has more of a sense of self-entitlement than others in most of the other countries. I can also say that there are quite a few spoiled Gen Y'ers in my county, the 3rd richest county in one of the richest countries in the world. Is this healthy for our nation and our future? |
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This intel was contributed by Pete Brown
Pete Brown
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May, 2012
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